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061559P.pdf   06/19/2007  Craftsmen Limousine  v.  Ford Motor Co.
   U.S. Court of Appeals Case No:  06-1559
   U.S. District Court for the Western District of Missouri - Springfield   
   [PUBLISHED] [Melloy, Author, with Wollman, Circuit Judge and
   Nangle, District Judge]
Civil Case - Antitrust. On remand to apply rule of reason analysis to determine whether actions of competitors unreasonably restrained trade in the coachbuilding industry, district court did not err in granting summary judgment to competitors. Craftsmen failed to satisfy its burden. Relevant market consisted of limousines generally, not specialty limousine market and Craftsmen failed to show detrimental effects on competition in the market for limousines generally and failed to show advertising restraints had actual sustained adverse effects on competition or indirect effects. Craftsmen failed to show competitors formed a cartel with the ability to collectively exercise market power.