DISCLAIMER: Any unofficial case summaries below are prepared by the clerk's office
as a courtesy to the reader. They are not part of the opinion of the court.
202696P.pdf 05/18/2021 Karen Schulte v. Conopco, Inc.
U.S. Court of Appeals Case No: 20-2696
U.S. District Court for the Eastern District of Missouri - St. Louis
[PUBLISHED] [Benton, Author, with Gruender and Shepherd, Circuit Judges]
Civil case - Missouri Merchandising Practices Act. In action alleging
defendant violated the Missouri Merchandise Practices Act by
discriminating against women based on gender because of price differences
between two of its Dove brand antiperspirants - Men
Care marketed to men and Advanced Care marketed to women - the district court
dismissed the case for failure to state a claim; plaintiff's complaint
mistakes gender-based marketing for gender discrimination; the products
have different scents, packaging and labels, appealing to different
preferences; preference-based pricing is not necessarily an unfair
practices, and the Act does not prohibit the defendants' pricing
differences for the products.