DISCLAIMER:  Any unofficial case summaries below are prepared by the clerk's office
                        as a courtesy to the reader. They are not part of the opinion of the court.

202696P.pdf   05/18/2021  Karen Schulte  v.  Conopco, Inc.
   U.S. Court of Appeals Case No:  20-2696
   U.S. District Court for the Eastern District of Missouri - St. Louis   
[PUBLISHED] [Benton, Author, with Gruender and Shepherd, Circuit Judges] Civil case - Missouri Merchandising Practices Act. In action alleging defendant violated the Missouri Merchandise Practices Act by discriminating against women based on gender because of price differences between two of its Dove brand antiperspirants - Men Care marketed to men and Advanced Care marketed to women - the district court dismissed the case for failure to state a claim; plaintiff's complaint mistakes gender-based marketing for gender discrimination; the products have different scents, packaging and labels, appealing to different preferences; preference-based pricing is not necessarily an unfair practices, and the Act does not prohibit the defendants' pricing differences for the products.